Recruiting young people, commonly known as millennials, has tons of benefits for your travel business. The interests include increased engagement and morale, a boost to the productivity of your business, fresher ideas, increased invention, and innovation, etc. However, this might be a hard task if you do not know how to go about the recruiting process.
Here is a guide to help you in recruiting young travel agents.
How do you reach young people for recruiting? You need to understand millennials before you decide the recruiting strategy to use. Young people hardly read newspapers and those who do so, prefer reading it online. Millennials are best reached through social media. Advertise the jobs on social media forums such as WhatsApp, Twitter, Facebook, Instagram, etc. You can also advertise the posts on your website or create a segment for careers where young potential travel agents can leave their details.
Digital advertising is the way to go if you want to recruit young travel agents successfully.
Train, Coach, and Mentor
Susan Sewell, a business travel account manager at a leading Travel Jobs London agency argues that most young people are willing to learn and work as travel agents, but they lack mentors. They crave mentorship. Get mentors’ who are committed to the success of your travel agency business as well as the young employees’ success. This will keep them focused and drive their passion to meet the goals of the business.
Have sessions where you train the recruits the business culture. Young travel agents are eager and enthusiastic. This means that they will look forward to learning more and more and applying the same to work, which is a plus for you.
Young travel agents are likely to have little experience in the industry. But with proper training, coaching and mentoring, they will turn to be some of the best travel agents. Do not be afraid of investing in practice, you will reap the benefits in due time.
Your returns will show it.
Travel Agents need to be up to date with developments in the industry. Young people are good readers; actually, some could still be in school. Provide work tools such as travel-related books, journals, and magazines. You can even have a book reading club, where they share what they learn and discuss how it can be incorporated into the business culture. The knowledge gained from these will be for the benefit of your travel company.
Young people hardly read hard copy books. They prefer everything being on the phone. Thus, subscribe to online magazines, newsletters, and other publications or get book reading Apps such as Kindle.
Incentives and Peer Promotion
Align their personal goals with those of the business. There’s nothing that excites young people than an employer who incorporates their vision to that of the market. For example, if one looks forward to attaining a postgraduate diploma, you can have initiatives where the company pays part of the school fees of the individual and the individual works extra time in return. Such incentives will keep the young employees motivated. You can also give bonuses and commissions or offer a free family trip to the young employees annually.
You should also create healthy competition. Whether it’s random or structures, it will help the young employees bond and grow a positive competitive spirit.